Top 5 Fashion Games in Australia Q1 2022: Performance Overview

In the first quarter of 2022, the top five fashion games in Australia showcased varied performance trends across weekly downloads, revenue, and active users. Here's a detailed look at the numbers, sourced from Sensor Tower.

Project Makeover saw an impressive weekly revenue trend, peaking at around $110K in the week of January 24. However, its weekly downloads witnessed a decline from 24K in early January to just over 9K by the end of March. Weekly active users also decreased, starting the quarter at approximately 124K and ending at around 98K.

Covet Fashion: Dress Up Game experienced fluctuating revenue, with the highest weekly earnings reaching nearly $35K in mid-February. Its downloads decreased significantly, from over 2K at the start of January to around 580 by the end of March. Active users also saw a decline, from over 8K in late December to around 6K by the end of the quarter.

RuPaul's Drag Race Superstar started the quarter with a weekly revenue of $19K, peaking at just over $21K in mid-January before gradually decreasing to around $10K by the end of March. Downloads exhibited a downward trend from 3K in January to about 740 in late March. Active users similarly decreased from over 9K to approximately 5K by the end of the quarter.

Pocket Styler: Fashion Stars showed a varied revenue pattern, with weekly earnings peaking at around $13.6K in early January before settling around $7.2K at the end of March. Downloads decreased from over 6K in early January to about 1.6K by the end of the quarter. Active users followed a similar trend, starting at over 13K and dropping to around 7K.

Shining Nikki-Fashion Makeover had notable revenue spikes, peaking at approximately $20.6K in late January. Downloads varied throughout the quarter, starting at 985 in early January and fluctuating to around 866 by the end of March. Active users remained relatively stable, maintaining numbers around 3.5K to 4.2K throughout the quarter.

For more detailed insights, visit Sensor Tower.